THE BRIEF
In 2022, Arçelik Hitachi Home Appliances Singapore sought to create a dynamic and engaging presence on TikTok. The goal was to connect with younger, tech-savvy audiences, grow brand awareness, and showcase the versatility and innovation of Hitachi's home appliances.
To achieve this, we needed to create strong content pillars that resonated with TikTok’s fast-paced culture while navigating platform trends and continuously refining our approach. Our mission was to stay ahead of the curve, becoming experts at leveraging TikTok’s unique engagement tools.
OUR SOLUTION
Here’s how we became TikTok experts over the course of years:
Develop core content pillars for Hitachi's TikTok
Integrate TikTok Shop by making it easy for users to make a purchase at Hitachi Home Appliances. This seamless shopping experience linked content to conversions
Monitor TikTok trends and analyzing insights, to adapt our content strategy in real-time. This agility helped us stay relevant and position Hitachi Home Appliances as experts on the platform
Launch giveaways, challenges, and interactive content to foster two-way communication with our audience, encouraging participation and deepening brand loyalty
Amplify high-performing organic content and target specific demographics through TikTok ads
TikTok Live services with each livestream crafted to captivate Hitachi's audience through interactive product demos, giveaways, and exclusive discounts
This approach not only increased brand visibility but also made Hitachi more approachable, resonating with the lifestyle and preferences of Gen Z and millennials. Our content consistently stands out on TikTok, regularly earning a spot on TikTok Top Ads. By leveraging TikTok’s unique engagement tools, we positioned Hitachi as both innovative and in tune with its modern audience.
