Say hello to the newest addition to REBL's social team, Pearly Cheah, a Douyin enthusiast who is no stranger to the content creator life and whom we have designated as the local food guide, for the company retreat to Penang!
Hi Pearly, give us a brief introduction of yourself.
Ready, go!
I am Pearly, the new social media executive at REBL. I am a middle child and my family does not own a pet (I am afraid of most animals). I did visual communication for my diploma and media for my degree.
We recently learned that you enjoy watching sitcoms, which character do you relate to the most?
I am like a more toned-down version of Ted. Always planning and always waiting for the perfect moment. We both believe in 'the one' and struggle with the idea of fate.
We enjoy correcting people (of course I don’t do that to everyone!), which at the expense of coming off a little pretentious, I prefer to think of it as having different interests or perspectives. We are just fascinated by literature, the beauty of language.
FIVE words to describe yourself.
Virgo, Idealist, Sentimental, Grounded, Happy
Let's do a quick-fire round! Are you a night owl or an early bird?
Night owl
Title of a book that you recommend reading.
Anything by Peter Su
What is your pump-up song for an energy boost?
London Boy – Taylor Swift
What is a movie you can watch over and over again?
The Princess Switch
Team members who have been in REBL for 5 years, unlock a “work from anywhere” perk. If you could work from anywhere in the world, where would it be?
China! My time there was incredible! The people, the food, the culture, the EVERYTHING! I would trade almost anything just to settle down there!
Here's a throwback moment from my time there!
Share a characteristic about REBL that drew you in to join us.
I don’t think there is a specific characteristic, it’s just the people. I don’t know if this makes sense, but Bryan has a happy voice. He is really good with holding a conversation and reading between the lines, which makes people feel understood while having a light and easy-going conversation. For instance, just say ACE and he will know you also mean B
and D!
Gavin reminds me of my lecturer, Mr Harvey. A little quiet, a little reserved, always speaks the truth in the gentlest way possible but they are a little...hm, opinionated on the inside. Love it! Haha!
Describe your creative process and what helps you get out of a creative block.
I think what works for me, is getting a deeper understanding of the brand and their audience. Things like what are people already explicitly informed on and what lesser known facts are being overlooked. After getting insights from both parties and conceiving a big idea, I usually get on social media platforms to do some casual stalking, just to make sure not to miss out on any trends or good ideas. Then, I pen down my final ideas.
To get out of a creative block, I’ll probably be on Pinterest aimlessly or just do anything that has no relation to the work that I am working on. I think to get out is to forget. Forget about the boundaries that was set, get rid of everything that is not part of the core idea.
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